e-Yield was created in 2000, initially as a personal website where Thierry Laduguie posted his ideas on the stock market. e-Yield became a commercial venture in 2004 with the launch of the first in a series of trading services for day and swing traders.

Thierry Laduguie's unique style of analysis, based on Elliott wave theory and his own indicators, has produced some exceptional results since he launched his first advisory service for private traders in 2006. He was finalist for Best Specialist Research at the Technical Analyst Awards in 2010 and 2011. Thierry is a member of the Society of Technical Analysts and holds the Investment Management Certificate. He started to give trading advice in 2002 with One Way Bet where he was responsible for the UK Stock Tips and FTSE Intra-day services, then with Fleet Street Publications where he was the editor of the Spread Trader tip sheet. He has worked with leading hedge funds as an advisor and has written many articles for publications including Money Week and various research websites.